It doesn%#8217;t matter. Each one has advantages in helping you reach a specific audience. For others, it’s a social network they can browse at work without getting in trouble. Check out our example below to find out. While the below YouTube video is not just about the new LinkedIn publishing platform, I was on a Google Hangout with Eric Enge from the leading digital marketing agency today where I discussed the future of social media in 2014 and why the new LinkedIn Publishing platform changes everything. Then write to them. One is to use the native publishing platform to create content directly through the social network. Yes! We get it. LinkedIn is a good platform for longer posts. Here are my most recent collection of LinkedIn profile tips for you to follow. It’s right at the top when you log into your account. Ask for a 15 minute chat to learn more about the role. Together with a headline, they should sound like a teaser for readers to click on "See more." Here are five ideas for content to post on LinkedIn: 1. One week ago I gave you advice on why you should use the LinkedIn publishing platform once you get access to it, and you will get access to it in the not so distant future if you don't have access to it today. The easiest thing to do is post about your job, occupation, your company, your industry and share that with your network. This helps Google to know which one was the original. Here is a selection of their recommendations. But remember, the real benefit comes when you put your personal spin on the article. So time to throw the jargon overboard. Here is a good post on writing a good LinkedIn headline. 1. So, now that you're ready to start blogging on LinkedIn, here's my recommendation for writing posts that will get read in the news feeds of your followers. This is true both for posts that you write … With the above tips and our template, you should be now know how to write a LinkedIn post that will help you land a great job. I tried to post every 2-3 days. 1. LinkedIn has to decide what posts to display on who's network updates, and I would tend to believe that if you publish too frequently, that might be hurting your chances for maximum impressions for each post. Look at it another way: For most professionals who don't have a personal website, LinkedIn IS their website and the new publishing platform WILL become their blog. Your profile is complete enough. The best content taps your professional expertise. Just write a post like you would when you share other articles on LinkedIn and Facebook. The most successful blogs were pitched at the reading age of intelligent 11 year olds. One is to use the native publishing platform to create content directly through the social network. In order to give your post the best chance of success start by writing for a channel. Less is more. LinkedIn Message #5: The Recommendation. Today he works with SMEs and Business Units of larger companies. The how-to articles (“How to write a good headline profile for LinkedIn,” for instance) seem to perform best with my audience. 1) Professional Photo. To watch the whole discussion (40 minutes) please click on the video below. A good LinkedIn summary should strike the right balance between being general enough to cover your bases and specific enough to show up in search results. Just write a post like you would when you share other articles on LinkedIn and Facebook. Before diving into my best tips for writing high-converting LinkedIn prospecting messages, I want to address two major differences between LinkedIn messages and cold emails.. LinkedIn is like texting. It’s not worth your time. Here is the link to this post by String. 09/12/2019. Companies that excel at social media marketing target their content and voice towards each unique community in social media. Choose stories and words that show who you are as a person, not just a professional. Building your audience and then writing good LinkedIn posts that generate leads takes authentic content that people relate to. Do more of that! 10 Types of posts you should share on your LinkedIn Page 1. But that’s a misguided approach! Try posting company updates, new ideas, and insider experiences. Our fellows have seen responses to their job applications triple during their time in the program. The prominence of online sites like LinkedIn and online application processes has changed the nature of writing resumes. The platform has native tools such as Sales Navigator, Lead Generation, and a Recruitment feature that all use a crawler to read the profile.So the content added to LinkedIn is highly important. While LinkedIn posts and status updates are limited to 1,300 characters, LinkedIn articles can be up to 125,000 characters in length, which gives you more opportunity to showcase your expertise and knowledge. LinkedIn suggests you write about, “Challenges you’ve faced, opportunities you’ve seized or important trends in your industry. And since more than 50% of job views on LinkedIn are Use hashtags to capture the attention of those who follow certain terms like "career development" or … Write a LinkedIn update about the post you wrote, let people on other social media networks know, and feel free to get creative (e.g., put your latest LinkedIn blog post in your email signature). 9. Post Length. In order to give your post the best chance of success start by writing for a channel. Just because you complete a project doesn't mean your business relationship with clients has ended. How to use LinkedIn for professional networking. And while LinkedIn has been shown to be the best social site for B2B lead generation, it’s still not always given the daily attention by marketers or entrepreneurs. You can think of the best writing style for LinkedIn as somewhere between an email and a full blog. The panel consisted of, Marc Miller of Career Pivot, Paul Shapiro SEO Director at Catalyst (part of WPP Group), and Randy Milanovic, Principal at KAYAK Online Marketing. Write between 1,900 to 2,000 words. LinkedIn has more than 550 million users and it regularly ranks as the most trusted social network out of Facebook, Twitter, Snapchat, Instagram, LinkedIn, and YouTube. He identified 10 factors that these posts have in common. Greg Cooper is a Marketing Coach and LinkedIn specialist and Google+ trainer based in Bristol, UK. You will have to compete with them for readership in the not-too-distant future. Perhaps you agree with it – or disagree. For over twenty years Greg ran an award winning direct marketing agency working with leading technology companies like IBM, SAP, and Siemens. A LinkedIn marketing agency could help you to find the right tone of voice for your posts. What if the employee you're recommending is your superior? Incidentally it is not always the most popular channels that get the best results. "I" and "we" do wonders, making you sound like a … I wouldn't overdo it, and I would definitely make it look natural and organic, but linking to provide a greater resource is an absolute best practice in blogging anywhere. Following these LinkedIn profile tips can improve your LinkedIn profile strength. The … Connecting with job seekers on an emotional, empathetic level can be incredibly compelling (more on that in a minute). After a few posts that attracted only a few hundred views, I struck LinkedIn gold with my first viral post: A personal account about how my parents spent a good … Although the exact content is context-dependent, there is a bit of an art to constructing a good … (PS), Finally there is no guaranteed formula for sending your post viral. Cold Emails. Using the 5 steps above, here is an example of what you could include in your message. First of all, you can write a lot more in a post – up to 3000 characters. Which of their posts are proving very popular? For more information about my coaching and training services email me for an individual discussion of your needs. Of course, writing a good LinkedIn thank you message after connecting is a lot more difficult than actually sending it. This can make it more difficult to recommend the person -- … Inviting clients to write a LinkedIn recommendation works on two levels: One, you attract repeat work. Just as you should update your LinkedIn profile with visual elements to showcase your work and content across the web, you should also do so here when you blog on LinkedIn. Your profile photo is the first thing a person sees on your LinkedIn invitation, so make it a good one. Write a good LinkedIn summary. If you found this article useful please like and share it so others can too. And three, make it simple. Few people write LinkedIn articles, so it is an underutilized post type and an uncrowded space. Earlier this month I hosted a Google hangout discussion about what makes a successful LinkedIn blog post. Problem is, of course, that sitting down and writing said recommendation always takes more time than you think it will. Before explaining the step-by-step process, I need to share with you the philosophy behind it.Stick with me, because this is important.It’s all about influence.At first, my statement sounds obvious.But what’s the number one thing that people tend to chase on LinkedIn?It’s numbers. Great summaries hint at traits such as gratitude, humility, and humor. For more information, see our Cookie Policy. Therefore you should ask your contacts to write them for you or, if you’re not comfortable just coming out and asking, write recommendations for other people without being asked. Write shorter job posts to get more applicants. LinkedIn … We and third parties such as our customers, partners, and service providers use cookies and similar technologies ("cookies") to provide and secure our Services, to understand and improve their performance, and to serve relevant ads (including job ads) on and off LinkedIn. How often to post on LinkedIn . After taking a stab at the platform over the past few weeks, I’ve discovered several important steps to successful LinkedIn posting. If you just want to copy and paste your blog post, I don't think you're going to be as effective on LinkedIn as you could be - and I think at some point you might get hurt by Google's and/or LinkedIn's algorithm(s). Much like a blog, publishing original content on LinkedIn is a great way to get exposure for yourself and your business. Creating an amazing LinkedIn post also involves understanding how much content your audience wants to read. Cold Emails. (GC), 2. 1 KEEP IT CONCISE Tips to Write Great LinkedIn Headlines. Needless to say, every post that you publish might lead people back to your profile. (RM). Note that LinkedIn won’t you let publish content directly f… Create a length that is optimal for the platform. There are a few ways to share a blog post on LinkedIn. 1. Therefore, it stands to reason that no matter the stage you’re at in your career, the ability to write an effective LinkedIn headline that captures the attention of potential recruiters, hiring managers, or clients is a highly beneficial skill. Here’s how. LinkedIn Messages vs. One of those things can be blog posts and other written articles! If you hadn’t heard, LinkedIn just went all in on video. Make sure your post isn’t too long and isn’t too short. they need. Write a good LinkedIn summary. Any other enlightening topics about your work will do. (MM). Key takeaway: Whenever you’re writing long LinkedIn posts, make sure to divide them into a lot of short paragraphs. Use posts that have already been successful elsewhere (MM), Contrary to popular myth there are NO penalties for republishing a post on LinkedIn. Note: The above was embedded using a custom 600 x 338 size. In particular sharing on Twitter is the most effective way of boosting a post. Keeping things concise helps candidates immediately get the info they need. As I reviewed profiles examples for inclusion in this post, consideration in part was based on this list of LinkedIn profile elements and creativity in execution. If you want to get your content read on LinkedIn, don't just share it on LinkedIn: Share it everywhere you can! Remember : professionalism is the most important word when it comes to your student LinkedIn profile. For many marketers, LinkedIn wasn’t seen as a … (GC), Cross posting is as important as having a big network. The LinkedIn headline appears next to a person’s name and is used to describe what the person does in less than 120 characters. How to post on LinkedIn Tip #2: Start with a mind-blowing first line. That means that you write it from your vantage point. Of course, writing a good LinkedIn thank you message after connecting is a lot more difficult than actually sending it. 4. Many of them will reciprocate. There are three ways in which your post can be chosen to feature on a channel. Once you send your request, go back to your LinkedIn profile, scroll down to the recommendations section, and click Ask for a recommendation. On LinkedIn, it's okay to post longer status updates (up to 15 lines), but only the first three are visible. Don’t feel like you have to fill that up (that is as long as many blog posts), but you can take the time to explain a point fully and in detail. (PS), The optimum number of images for a post is four and despite the popularity of video on Facebook and Twitter more than one video on LinkedIn is counterproductive. As a LinkedIn Influencer, he's written a lot on the platform and has attracted a large following. You can use LinkedIn to find an employee, usually a technical recruiter or hiring manager, at the company of interest. LinkedIn has 42 channels, similar to TV channels, covering subjects from leadership and management (11.6m followers), to Green Business (2.8m followers), and Design (390k followers). In fact three of Marc’s last four posts have featured in this channel. #12: How To Format a Viral LinkedIn Post. In the past, marketers believed that shorter was better, but today experts find this is not always true. Just click “Write an article” on the top of your feed. (MM), This was one of the insights that came from Paul Shapiro’s research. They want to be top talent. Divide your post into 5 sections with headings (h1, h2, h3, etc.) Ask your audience what their opinion is in the comments. Before I carry on, I would love for you to understand: Just because you’re utilizing all the “best practices” for writing and formatting a LinkedIn post doesn’t mean you’re guaranteed to go viral. Shorter job posts had a higher application rate than longer ones, according to LinkedIn’s behavioral data. It makes them easy to read, engaging and mobile-friendly. Sure the list of examples is subjective but the goal is to provide a range of ideas which in turn can be … Here is a good post on writing a good LinkedIn headline. Input your client’s name and click Next. Marc Miller advises baby boomers on career change. Pathrise is a career accelerator that works with students and professionals 1-on-1 so they can land their dream job in tech. Twitter Facebook LinkedIn Flipboard 0. You can also "embed" other things into your posts in the same way with a link until LinkedIn gives us the ability to embed more sources of media. If you still have some reservations about duplicate posting there is a more detailed discussion on the video. And, while I don't recommend you creating a blog post and summarizing it on the LinkedIn publishing platform, I do recommend creating a LinkedIn publisher post and then summarizing it on your blog to a link back to LinkedIn! You can also follow me on Twitter. Present your side of a topic that your industry is split on. LinkedIn has long since solidified its reputation as the go-to platform for both job seekers and companies looking to hire their next top talent. Andrew is a Baby Boomer and Director at a Fortune 500 company that I was working with last week to write his LinkedIn profile when I asked him why he didn’t post on LinkedIn. [Insert your own excuse here.] Finally, make sure you don't miss my future posts and please follow me here on LinkedIn even if we're already connected. Time is short, and while your content might go out into the LinkedIn network updates, that's only half off the battle: Your headline must be short, concise, and give professionals a reason to click through. Use this feedback to shape what you write about? LinkedIn’s engagement has increased year by year – so much so that LinkedIn launched a ‘Water Cooler’ report on its blog to show its most popular posts that month. The description I’m referring to is the text box on LinkedIn directly below your job title and company name. Revision: Since writing this post, LinkedIn renamed "Publish a post" to "Write an article," a move that has largely diminished the confusion around posting content on LinkedIn. Now it's your turn: What other advice would you give to write posts that get read on LinkedIn? Those mind-numbing posts about the best potato chips or most ripped celebrities that you see on Facebook give listicles a bad name.It’s perfectly possible to write a great listicle about… well, pretty much anything.In this post, you’ll … Every time you publish a new blog post, make sure to also input it on your LinkedIn profile to share with your followers. 4. Want to write LinkedIn posts that people want to read--and share? This website uses cookies to improve service and provide tailored ads. Try posting company updates, new ideas, and insider experiences. Well sometimes you need a great example — or 10 great examples — to see the summary’s magic and know how to write your own. Before diving into my best tips for writing high-converting LinkedIn prospecting messages, I want to address two major differences between LinkedIn messages and cold emails.. LinkedIn is like texting. Write for a Channel. Being featured in a channel will mean your post has much wider exposure though it is not a guarantee of success. Ideally you want to time it right and only send it when your LinkedIn profile is complete, you are connected to the people you are tagging, it includes plenty of content, skills and recommendations. Post Length. And since more than 50% of job views on LinkedIn are on mobile devices, shorter descriptions are a better fit for modern candidates. A lot of people do a great job of adding their experience to their profile but then don’t actually explain what they do. He is a Fellow of the Institute of Direct Marketing. Thank you! That means that you write it from your vantage point. First of all, LinkedIn messages open in a small chat window, so your prospect will need to scroll to read any message longer than a few sentences. If you write amazing content that … (GC). (PS), The most successful single thing you can do to increase the distribution of your posts is to ask the reader to like your post (PS), Commenting on comments is one of the most effective ways of driving up engagement and views. The other is to share the link to an article on your company’s website. Right now LinkedIn only provides you the option of embedding YouTube videos and Slideshare presentations, but if you have one that is relevant to your post, that can only help in better engaging with your audience - and building greater loyalty for your future posts. And while some of the same rules for writing good blog posts apply to writing good LinkedIn posts (communications expert Alex Honeysett has some tips on that here), there are a few special things you have to keep in mind. Job posts with 150 words or less got candidates to apply 17.8% more frequently than job posts with 450 to 600 words. Once again, I believe that for professionals where time is money, many simply don't have the time to read through a longer post. Keep it short and simple when possible. He is the author of “Repurpose Your Career – a Practical Guide for Baby Boomers” . Don’t forget to post about company events, either. How to Write Good LinkedIn Posts. One of the most powerful benefits of the publishing on LinkedIn is that it keeps you front of mind with your existing network, because each of your connections is notified every time you publish. What’s great about it is that your Pulse articles can get featured in daily or weekly news on the platform, so you can get your name out there and boost your credibility and reputation. (You only have 300 characters, so make them count!) Make sure you do these two things, according to a LinkedIn Influencer. Tell us why – have an opinion. Facts: Video is 5x more likely than other types of content to start a conversation among members. "I" and "we" do wonders, making you sound like a … LinkedIn is no different. 4 Tips to Write a Killer LinkedIn Post. The panel members were chosen for their unique insights into what makes a successful LinkedIn blog. What should you write? You’ll want to give some thought to what you want to say and how you want to say it. Linkedin is the most significant business-related with over 250 million active users per month, and it is the social network highly used for recruitment and sales purposes.. You should as well. My posts are on the long side (this one is around 1,050 words), but your posts don't need to be. There are a few ways to share a blog post on LinkedIn. If you want to be considered an authority on the subject, you'd better have an optimized LinkedIn profile! Don't Underestimate the Power of the Visual. On LinkedIn, it's okay to post longer status updates (up to 15 lines), but only the first three are visible. First of all, what am I even referring to? Write your post so it can easily be understood by the masses, preferably with in an “Easy” readability score of 80-89 which is easily read by an 11-year-old.